Most people are using their web site to sell their wares or services to customers across the globe. An where the devices used to browse the web used to be just desktops and laptops, nowadays we are almost unable to keep up with the endless new resolutions and devices, especially mobile phones. Mobile phones are highly important and personal devices, critical to the future success of your business. As such, it’s important mobile visitors have view and enjoy your website, regardless of what device they use. This type of design smart, mobile-savvy website designers are mastering is called responsive design.
Responsive design is the approach that creates a design which flows based on the screen size of the device viewing it, regardless of platform and/or orientation. Because screen sizes on mobile devices like cell phones and tablets are smaller, the web site on these devices should have a minimal amount of image, large text, and touch friendly navigation. A desktop version can use a more traditional form of design and navigation conducive to keyboard and mouse. Sites should allow traditional touch features like pinch to zoom or swipes for navigation when viewed on a touch compatible device like a phone or tablet. A well-designed mobile-friendly responsive website design should present itself easily and draw your users into an enjoyable experience for them and a potentially profitable experience for you.
Harvard Business estimated:
- 4 out of 5 consumers use their smartphones to shop.
- In 2015 51% Users accessed the internet using mobile devices as compared to 42% of desktop users.
- $28.7 Billion was spent on Mobile Advertisement, and this is expected to become more than double by 2019
Considering the statistics above, it comes as no surprise that Mobile Devices are taking over as the primary devices customers use to browse the Internet. In fact in April of 2015 Google announced that they were going to split search ranking for mobile devices from traditional PCs and Laptops.
Some of the ideals a responsive design should follow are: Flexible – Allowing the content, including text and images, to move freely across all screen resolutions, sizes, and orientation. User Friendly – A user friendly experience enables visitors to easily browse the site using the device of their choice.
The last thing to consider is that responsive design doesn’t mean having a site for traditional desktops and laptops, then another for mobile devices. The beauty of having responsive design is that you have a single site that adapts to the screen size of the device viewing it. This means that you don’t have to split your resources to maintain two separate sites—you simply develop content for one and the design makes it easily viewable on any current, or future device. The good news for WordPress uses, many of the templates out already have responsive designs which look great on all devices. Makes sure when choosing a template it means the design is responsive, your future customers will thank you.