The word “blog” itself is short for “weblog”. At its essence, a blog is a collection of diary like posts in reverse chronological order, with images or hyperlinks to other places the web. Blogs are a way for you to connect with your customers but should rarely be used to promote your wares or services. Instead, focus on news or information regarding your company’s niche or others developments in your industry. A few beginners tips for getting content off the ground are:
* Post often, but always about “something”
* Only post about topics relating to your company industry
* Use a clean, responsive theme
* Have fun blogging (This is probably the most important)
Anatomy of a Blog
Now that you have a general idea of what a blog is, lets dive a bit deeper into the various components of a standard WordPress blog.
Posts are pretty much what they sound like—this is where you write and submit your blog posts. The basics of a blog post is the title, which is used in search engine results and the url, and the body, which is where you write you post.
Pages are somewhat like a post, only they are intended to be static page with mostly unchanging content. A good example of a WordPress page is your contact page which has a contact form visitors can use to contact you or an About Us page that has your companies contact information.
You can allow people visiting you site to comment on what you have written. Comments are a good way for an active site to solicit public feedback of the blog post and allow visitors to discuss the post more among themselves. Just know that comments also are subjected to spam posting and lets face it, mean people at times. You can moderate so that comments are not posted unless you approve them, this keeps them hidden, but if you blog is getting hit hard by spam you could log in one day to find hundreds, or thousands of posts to wade through and approve or delete.
Every one of your post should have at the very least a featured image related to your blog post topic. How WordPress uses images (and any other media files) is that it allows you to upload images to the WordPress media browser. This is a centralized repository of media files you can use later to add to and page or post on your blog.
Links allow you to link to other websites and content on the Internet. Just make sure you don’t link to a competitors site if you can help it. As long as you are in the visual editor of your blog post, you will see a small icon in the tool bar that look like a chain link. Selecting the text you want to link, then clicking this, will allow you to post the address you want to link to and WordPress will create the link automatically.